10 Best Chiropractic Marketing Strategies For 2019
You might be the most skillful chiropractor in the world, but unfortunately that doesn’t mean your business will be easy to find. By engaging in worthwhile chiropractic marketing activities that will get you noticed in the marketplace, you’ll have the best chance at getting the quantity of customers you need to take your business to the top.
Here are the 10 best ways to get your chiropractic business in front of people who demand your services in 2019.
1. Make sure you have a Website
Every business you can think of has a website these days, and it is no longer just a matter of “everyone else has one, so I should too” – because it’s not just about appearances anymore. The fact is, when people are looking for a service the first place they look is on the internet. Why? Because it’s convenient, accessible, and always on 24 hours a day. If you aren’t on the internet, then you are likely losing business to those that are. When a potential patient is looking for the service that you provide and they can find everyone in their search results EXCEPT you, they aren’t going to go out of their way to try and find you. There was a time when everyone looked in a paper-based local directory to find what they wanted, but slowly and surely these directories are getting smaller and disappearing. If you have any kind of service to offer, you need your own website. When you have your own site, your patients will be able to find out more about you whenever they want to. You can give them information on whatever you like – your opening hours, the services you provide, your prices, and so on. If a visitor to your site finds answers to all the questions they have, the next thing they will do is book an appointment with you – and that’s exactly what your site is there for.
2. Optimized Information on your website
Chiropractor SEO (Search Engine Optimization) is an important factor in getting your website seen. On Page SEO is all about getting good content on your website and making the site a useful resource for visitors.
When the site is easy to use and the content is clear and compelling, both potential patients and search engines will love it. Google in particular have made recent updates to their ranking algorithm to devalue health websites that are poorly written and provide little useful information. They refer to sites like this as “Your Money, Your Life” and want the best for everyone who visits them as they may affect the future happiness and financial position of the readers. To avoid a penalty, making certain that your content is engaging, your site loads quickly, and navigation is easy will bring the best results. This turns your website into a full time 24-hour-a-day salesperson for your business, and makes it an asset that can’t be ignored.
3. Showing Your Intent
Off Page Chiropractor SEO is a way of producing content and links to your site (not directly on your site) that give an indication to the search engines what your site is about. The more quality links and references found to your site from across the internet give more authority and credence to the content that is on your site. For example, if several sites that are well-known link to you in reference to comments about back pain, there’s a good chance that your site is an authority on back pain, its causes, and how to cure it. If unrelated sites link to you, the search engines won’t attach such weight to the links, and you won’t be considered an expert resource. Why would that be important? Well, when your patients have back pain and they search for a “chiropractor near me” they’ll try to schedule an appointment with one of the top-ranked sites. If you’re not up near the top for the specific keywords you have chosen, your patients are likely to get an appointment with your competitors.
4. Pay Per Click
PPC advertising or Pay-Per-Click is ideal for chiropractor marketing when you want to get patients quickly. Using chiropractor SEO strategies will build a long-term stream of customers, but to get an instant hit you can use PPC. It works by identifying the keywords or phrases you want to appear in search results for, and fine-tuning adverts for your business. When these keywords are matched, your advert will show. When the person doing the searching clicks the ad, they’ll be directed to your website and you’ll be charged a fee.
While simple in principle, it can become complex in practice, especially if you are in competition with other businesses in a similar location and offering similar services. Having a professional manage you Pay Per Click campaigns is a more effective strategy as they will be able to modify and tweak your campaign as necessary while simultaneously ensuring you are getting the best value for money, and that your money is being spent wisely. It’s not always the number of clicks you receive that is the important factor – it’s the quality of those clicks, as you need to tailor your PPC campaigns to attract clicks from the people most likely to turn into paying customers.
5. Finding Customers Where They Hang Out
The most important aspect of any form of advertising is making sure that your message is seen. Social media advertising works because the vast majority of people today spend a significant amount of time interacting with social media platforms, such as Facebook. Getting an advert in front of someone scrolling through their feed on Facebook can be a gamechanger. The ability to target a particular market sector and show adds to certain demographics is one of the biggest upsides of Facebook advertising. You can choose to target anything you want – weight loss, back pain, neck pain – and show your ads to (for example) women between 35 and 54 who have an interest in natural remedies. Of course, you can choose the criteria yourself based on what your business has to offer and who your ideal patient would be, but the sheer amount of customization makes these campaigns successful. By focusing your efforts on the right people, your chiropractor marketing campaign will run much more effectively. Other social media platforms also give opportunity to run advertising campaigns, but few have the ability to target such specific segments of society as Facebook can.
6. Showing What You Do
Video production is one of the most effective ways of getting your message out to the world. The abundance of online video platforms shows that while a picture may be worth a thousand words, a video could be worth a million. Promoting your chiropractor business with a video will allow you to build a relationship with your patients in a virtual face-to-face manner. Your video will become the face of your brand, as the images presented in it will give patients an insight into what you do, who you are, where you are, and what your facilities are like.
You can demonstrate the services you provide and tell the world why you are the best at what you do. You’ll stand out from the crowd, and be different from every other chiropractor near you. Video is one of the most important tools to have in your chiropractor marketing arsenal, and will provide a consistently great side of your business across multiple platforms – your own website, social media marketing, and so on.
7. So We Meet Again
Retargeting is an advertising practice that allows you to build a relationship with the people who have already visited your website – or people who are very similar to them. In the first instance, a tracking pixel is placed on your website. This lets Facebook know who your visitors are, and your services can then be remarketed to them across the advertising network. The more often people see your advert or are made aware of your existence, the more likely they are to convert into paying customers. The second option is a feature known as a “lookalike audience”. This is a set of people who have similar traits to those who have visited your site, for example their location, interests, age group, etc. It is likely that sharing these traits will indicate a willingness and likelihood of becoming a patient – if you can reach people who are extremely similar to those who already use your services, so much the better.
8. Keep Telling People About Your Business
Maintaining a social media presence isn’t just about posting a lot of words and pictures every day. True social media management needs to be done properly, planned out carefully, with content that will interest and connect with your potential customers. Chiropractor marketing on platforms like Facebook and Instagram with relevant photos and custom written text will help you to boost your search engine rankings while simultaneously building a relationship with your audience. Not only can they view your content, they can also comment and interact with you and perhaps bridge the gap from just being interested to being ready to pay. Creating videos to post on YouTube will have a similar effect, but the result may actually turn out stronger. Videos with carefully chosen keywords will rank in the Google search as well as your website, and so will provide another way of introducing people to your brand and website. While constant regular posting is important, the quality of your content is just as important too. The more a post or video is interacted with, the more likely it is to provide a benefit to your business overall.
9. Keeping it Close
Local SEO is a ranking factor that should not be overlooked. While chiropractor SEO overall will highlight many aspects of your business, local SEO will concentrate on making sure your website appears in the search engine results for your local city or town. This helps when people search for chiropractors near them, or chiropractors in a particular town. If you come up on the top of those listings, you’re certain to get a good number of customers through your door.
To do this, you’ll need to prove the authority of your website by building quality backlinks or posting high quality content. You can do this in many ways including sending out press releases or guest blogging. If you can get in a position where you are considered the best at what you do, other people will begin to do the work for you. When the press and bloggers write articles about you make sure they link to your website or blog and your visitor numbers will skyrocket. Nothing draws customers in like a recommendation from a trusted resource.
Blogging is fantastic strategy to increase the amount of content you have out there, but it’s also essential to produce blogs that are relevant and enjoyable.
When your audience likes what they are reading, they are much more likely to spend time on your site and come back again in the future. Google pays attention to factors like this and will give your site a ranking boost if it considers your content to be important to people. Keeping your audience engaged with fresh and new content being produced regularly is the key to running a successful blog. Providing information about particular treatments or services you provide that are related to the blogs you post will certainly help with your chiropractor marketing efforts. Being a resource of information will make it more likely that others pay attention to your content and link to it, further increasing your chances of being seen as a true authority by the search engines. When the search engines are happy and your visitors are happy, you’ve done just about everything you can to promote your website in the best way possible. Providing a great service to your visitors like this will help your chiropractor business to flourish.