The 20 Best Personal Trainer Website Designs
There's no doubt that a well designed website can be huge asset to your fitness business. The right look can help to establish trust, build rapport and well designed layouts can accommodate the website visitors next logical step in their journey to hiring a PT.
If you're looking for some of the top fitness website designs to both inspire and motivate you to build a website of your own, look no further. We've compiled a list of the best fitness websites for your viewing pleasure.
We love all things website design and user experience related. If you're as excited about the best personal trainer website designs as we are then you won't want to wait. We've compiled a complete list for you here:
1. Boom Boom Performance
The design of the navigation menu provides a user experience so people in different phases of their buyer journey are directed to their next logical steps. The top left menu targets those who are in the Consideration phase and just need extra info, while the top right options provide useful information and ways to keep in touch.
2. The Body Blueprint
After scrolling down the parallax effect keep the experience exciting and also provides details and links to both in person and online training details so ready-to-buy readers can find the info they need.
3. Roman Fitness Systems
The visual design elements tell us clearly we need to make a choice before moving on to find out more details. If a reader decides to scroll down anyway, they will be hooked up with a fiction story about the founder of the system and yet another footer full of useful info. The website visitor also will have the chance to search for the info needed.
4. Morelli Fit
After choosing the goal, the website visitor will be directed to a landing page which will have all products and services listed that can serve that goal to be achieved.
While the amount of options may cause analysis paralysis for the faint hearted who have just realised they have a problem to solve, people who know what they need and are ready to commit or buy a specific product will be able to find it quickly and take the next step.
His site has been built to showcase his skills and target people who are willing to go all the way to get the dream body they desire. The visual elements and the website copy was created to reflect that, then tweaked and modified a few times so it's fine tuned to impress his ready-to-buy visitors.
Showing competence, character and convenience for his future clients is one of many of Scott's traits.
6. Mark Personal Training
We used his brand colors to make the website look clean and organized and placed keywords strategically in the header, subheader and in key paragraphs to boost his SEO ranking.
I love the simplicity of this site so much we features it on our very own list of best personal trainer websites.
7.The Robards Method
One thing I highlight often is that your personal trainer website is best built with purpose with the target audience in mind. It's primarily a lead generating online marketing tool and as such anything extra can be a distraction.
Tim does a great job of attracting people who are looking for a system to accompany their training and help them get to their goals.
8. The Body Coach
For example, unlike most personal trainers, Joe can jump straight in to asking for the sale.
The man has done a great job with his marketing team in building his audience and his strategy now seems to be built on ready-to-buy clients. You can still find all the standard options in the navigation, but they come after the testimonials and product sales CTAs.
9. Paige Hathaway
The main difference is the use of colors, shapes and more sophisticated elements to appeal mostly to female clients while letting her personality shine through.
10. David Fitness
Stephanie has 1M followers on Instagram and her bio is linked to this website. This way once she has had enough interest to deem the program worthwhile to be launched, she can make her next move and cash-in on this strategy.
11. Matt Roberts
The content he puts out is always high quality and the pictures are captured to showcase the variety of ways his trainers can help prospects achieve their goals while keeping their Londoner image intact.
Notice that the footer is ready to meet the new GDPR regulation guidelines by informing website visitors about how their data will be handled by the website owner and also gives any trainers a chance to check career opportunities.
12. Strength Coach Glasgow
Both the header and the sub-header was worded to help Allan's website rank higher in search results for his keywords.
13. Up Fitness
I believe that a personal trainer's best marketing strategy is getting results for their clients and showing them to their prospects. You can have the best copy and amazing pictures on your website, but if you can't support your claims, people will keep searching until they find a trainer or a company that can.
Up Fitness know this and make the most of their client success stories in their marketing.
14. Xenios Fitness
Attending the masterclass promises free access to a Guide that would normally cost money. It's all about value first for those that want to get in shape on a busy schedule.
15. Gordon Greenhorn
The first thing you see upon scrolling is more info about Gordon, success stories and clear, easy to understand training packages.
16. Scott Laidler
What I particularly like about his header design is that the video option is available for those who would like to check it out, but this way it doesn't disrupt the user experience by auto-playing as soon as the visitor landed.
17. David Kingsbury
The header has a clear message and call-to-action to encourage readers to take their next logical step on their fitness journey, His brand colors appear at several locations of the website but they stay subtle and keep the overall design clear.
18. Anna Victoria
The choice of brand colors and the colourful pictures are there to appeal to a specific female clientele and encourage them that they too can achieve their fitness goals.
19. Joe Frakich
Jose has some pretty strong brand yellow colours that don't often work well but they've been used in such a way that it's not overwhelming and contrasts well with both light and dark backgrounds.
20. Forge Fitness
The site also has a strong and simple brand and very clear navigation.
The Book Appointment button leads straight to a calendar making it easy for people who are short on time or just want to speak with someone to get in touch easily.
While Forge Fitness isn't the best personal trainer website design from an aesthetics point of view, it won me over with it's simplicity and well used stock images.