• Jay Trisko

Why you absolutely must claim your online business listings immediately & the critical info needed.

Did you know that four out of five consumers conduct local searches on search engines? Google reports that 50% of smartphone searchers visit a business within a day of their local search. With so many people turning to the internet to find local businesses nearby, solely having a presence with your website is not enough.

Local listings are increasingly taking up more space on search engine results pages (SERPs). If you do not have optimized local listings, your studio is missing out on valuable first-page real estate. As you’re starting to execute your local plan, be sure to focus on the following important (and free) sites:

Once you’ve claimed and/or created your listings on these sites, it’s time to add key attributes to ensure they are well-optimized and consistent. The following components are necessary for each listing:

Studio Name: Always use the actual name of your studio, and ensure it’s the same across all of your listings.

Address: Only use a physical street address (not a PO Box) for your studio. If you have more than one location, create different, unique listings for each one.

Phone Number: Your phone number is a crucial component of your listing, as 61% of mobile searches result in a phone call.

Website: Local listings are a great way to get quality links to your website.

Hours: Google will display your business hours in search results for your studio and on Google Map listings as well.

Description: Keep your description short and sweet by staying between 250 and 500 characters.

Logo: If you don’t add your logo, the main image that will show up with your Google Business listing is a map of your location.

Once you’ve added these essential components to your listings, consider spicing them up by adding photos and videos, and encourage your students to leave reviews for your studio.