Why you need a website (Even if you have a strong social presence)
It’s common for new studios to forgo creating a website and simply use Facebook instead. This is a big mistake as your studio will have extremely limited visibility on Google, which is where most people go to find local businesses. Also, there's a good chance your competition has a website, as 64% of small and medium-sized business have a professional website.
There are plenty of options available to help you build a site on your own, but this can be a time-consuming process and might leave you with limited capabilities. Transformation DM makes it simple to get the website your studio needs with our Optimized Websites. These expertly-crafted websites are fully integrated and, have strategically designed features focused on establishing your brand and will take your business even further.
There are basic webpages every yoga studio should have. These include:
Homepage: Have a general page that provides high-level information about your studio.
Classes: Provide information about the different classes you offer.
Schedule: Make sure your schedule is easily accessible for someone researching your studio online. Many studio management solutions provide the ability to easily embed your schedule on your website.
Teachers: You have amazing teachers with different backgrounds, so make sure your website clearly shows them off.
FAQ: Do you typically hear the same five questions from new students before they arrive at your studio? Make sure your answer these common questions on your website.
Lead forms: Every page of your site should have a lead capture form, with a distinct call-to-action encouraging visitors to complete the form. We’ll provide more details on this in the next step.
Contact Us: This page is extremely important. It should contain your phone number, contact form, physical address and Google Map plugin that will display where you studio is.
Once you’ve created these essential pages, you’ll need to optimize them so that your site will show up in Google searches. Check out our helpful SEO guide that explains what search engine optimization is and provides step-by-step tips on how you can easily optimize your own site.