Why you need a weekly blog to remain relevant with your online presence.
Although blogging might sound overwhelming, it’s not. You are an expert in your field, you’re a professional at training students or advising clients and you have a great deal of industry knowledge you can share.
Consider writing blogs on the following topics:
Training and success tips
Happenings at your studio (events, workshops, teacher trainings, etc.)
Student or Patient spotlights and success stories
History and insights into your field of practice
Blogging is beneficial for both your website and social media accounts. A frequently updated blog provides your site with fresh content, which Google loves. Blogs also serve as great content to share on your social media pages.
When you post a new blog, make sure to:
Link to other pages on your website (this is great for SEO, but limit the number of links to two or three per post).
Add social sharing buttons to your posts to help your content get discovered.
Include an inquiry form on every post to convert prospective students.