• Jay Trisko

Why you need a weekly blog to remain relevant with your online presence.

Although blogging might sound overwhelming, it’s not. You are an expert in your field, you’re a professional at training students or advising clients and you have a great deal of industry knowledge you can share.

Consider writing blogs on the following topics:

  • Training and success tips

  • Happenings at your studio (events, workshops, teacher trainings, etc.)

  • Student or Patient spotlights and success stories

  • Staff introductions

  • History and insights into your field of practice

  • Current promotions

Blogging is beneficial for both your website and social media accounts. A frequently updated blog provides your site with fresh content, which Google loves. Blogs also serve as great content to share on your social media pages.

When you post a new blog, make sure to:

  • Link to other pages on your website (this is great for SEO, but limit the number of links to two or three per post).

  • Add social sharing buttons to your posts to help your content get discovered.

  • Include an inquiry form on every post to convert prospective students.